Flexibility Learning Management System through UX Research
Information
Project Name:
LeDesign LMS
Category:
UX Research
Client:
N/A
Date:
June 2020
Skills:
UX Research, Persona, Empathy Map, User Journey, Wireframe
Introduction
Users who already have a job and are busy so learning time must be flexible. However, users are willing to learn the world of ux design in depth and complexity.
Vision of Product
Allow everyone to become a design expert without exception.
Target Group
Users who already have a job and are busy, so learning time must be flexible. However, users want to learn about the world of design in depth and complexity.
Needs
- Flexible study time
- Free
- Complex video and text-based materials
- Sequential (step by step)
- Reminder when to start learning again due to busyness can make you forget
- Credible certificate of expertise
Features
- Not time bound but has a target
- Can resume learning quickly
- One module for all users (because it's free)
- Fillers consist of each focus role (UX researcher, UX writer, etc.).
- User reminder features such as Gmail/Whatsapp/Notification Alert.
- Build a standardized credible certificate
Business Goals
- Collaboration with large and credible companies.
- Revenue from web advertising
- Hiring few people with long-term maximum results
- Option of hiring an assistant trainer
- Paid attractive merchandise
- Selling Premium Plugins/templates
Process
User Persona
Empathy Map
Empathy Map is obtained based on interviews with users shown in the user persona above. Empathy Map will be very useful in understanding user feelings and making us think and act as users. Then it is useful to align business strategies and value propositions with customer wants, needs, goals, and feelings.
User Journey
The User Journey will be useful in understanding the product or service from the user's perspective and visualizing the steps the user takes to achieve their goals.
Wireframe Low Fidelity
Based on the data that had been obtained, I then created a wireframe in low-fidelity to understand the concept and harmonize the user's needs.
Wireframe High Fidelity
After getting the best final result and in accordance with the objectives to be achieved from the product. then I design wireframes using UI Elements that are in accordance with company branding and effective achievement of user goals.
The interface above is the display on the website when in user learning mode. While the display below is a notification display to remind the user to continue the last learning. This is to fulfill the user's need for a reminder.
