Introduction

Millennials are less familiar with and proud of these traditional clothes. This will have an impact on the loss of traditional clothing culture that has existed since long ago and then replaced by outside culture. Based on data from the Central Statistics Agency, the percentage of households using traditional clothing was only around 18.96% during the last three months of 2018.

Local culture is fading due to the lack of the next generation who have an interest in learning and inheriting it. According to Malinowski, a higher and active culture will influence a lower and passive culture through cultural contact (Malinowski in Mulyana, 2005: 21).

Article 32 Paragraph 1 of the 1945 Constitution states "The state promotes Indonesian national culture in the midst of world civilization by guaranteeing the freedom of the community to maintain and develop its cultural values." On the basis of this statement, the state must play an active role in carrying out the agenda of promoting national culture, one of which is in traditional clothing.

Nowadays, to introduce these things to the public, a unique way and direct contact with the users is needed. Therefore, we created a solution called Maya (Mata Budaya). Maya is a solution application to ground traditional clothing online containing features, namely the creation of stickers made with Augmented Reality technology.

Objectives

1. Increase the love for Indonesian traditional clothing culture.
2. Traditional clothing will be worn more often by the community.
3. People use application features such as stickers that are more useful than other stickers

Benefits

1. People become proud to wear Indonesian traditional clothes.
2. Viral culture of traditional clothing in Indonesia so that the use of traditional clothing is increased in the wider community.
3. Expressing through social media chats with a cultural display of traditional clothing. culture.

Scope

1. Works on Android devices of at least version 5.0 (Lollipop).
2. Requires permission to use the camera, open the device gallery, and internet access.

Target Platform

The Maya application can be used on Android devices where the operating system is widely used by millennials so that it has a big impact and affects the culture of chatting on social media.

Methodology

The methodology used in achieving the predetermined goals is to use the User Centered Design (UCD) method. UCD itself is a design process that focuses on user needs and periodic adjustments to user feedback.

1. Understand context of use

Target users

The Maya application is aimed at millennials who cannot be separated from social media so that they can introduce the culture of traditional clothing through the available features.

Context of use

Popularizing traditional clothing with AR technology in the form of stickers

2. Specify user requirements

The results of a survey of 10 millennials provide users as follows:

1. Augmented Reality feature on the camera in the form of traditional clothing
2. Stickers with personal characters wearing traditional clothing

Then, we interviewed a few people, and the results are as follows.

Based on the results of the interview. We made iterations in the form of improvements to several features, namely as follows.

Results

The product is a custom clothing camera application containing a feature, namely the creation of stickers made with Augmented Reality technology.

Illustration of Use